How A Real CFO can help your business scale and grow profitably

What happens when a business tries to scale and grow

From what I have seen in over 30 years of working with businesses, when business want to scale and grow, only a small percentage are successful.

A Real CFO
A Real CFO

 

Most fail and fall into the valley of death.

 

Some give up trying and go back to where they were.

A Real CFO scale and grow profitably
A Real CFO scale and grow profitably

 

And others end up growing broke.

And if you don’t believe me look at how at this analysis of various business sizes in the US across 28 million firms.  Can you see the valley of death as each business tries to scale up and grow.

A Real CFO scale and grow profitably

So what stops you from scaling and growing profitably?

3 of the most common causes stopping your business from scaling and growing profitably and ending up in the valley of death are:

  • Running in the wrong direction.
  • Focusing on the wrong numbers
  • Inadequate cash flow management

How A Real CFO can help your business scale and grow profitably

A Real CFO can help your business scale and grow profitably by :

Reducing the risk of running in the wrong direction by:

  • Working with you to develop and document simple and effective strategies with clear and concise goals
  • Implementing systems to enable you to see if you a profitably growing – in my case, my Bucket Accounting System

Reducing the risk of focusing on the wrong numbers by:

  • Taking a mass of numbers and turn them into a simple to understand personalised reports
  • Implementing systems to enable you to see if you a profitably growing – in my case, my Bucket Accounting System
  • Educating you on how to interpret and analyse your business performance

Reducing the risk of failing from poor cash management by:

  • Working with you to develop the most appropriate cash flow reporting and forecasting.
  • Implementing ways to improve your cash flow
  • Highlighting cash pinch points and what can be done to deal with these
  • Helping you with fund raising including grants

All of the above has been gleaned from:

  • over 35 years experience as a fully qualified chartered accountant. For over 23 of these years, I have been a real CFO in real businesses at every stage of their lifecycle (including at 2 ASX listed companies); and,
  • my investment of thousands of dollars and thousands of hours in developing my own strategies, systems and processes to help businesses scale and grow profitably.

What makes me unique is that I don’t give advice and walk away. Instead I will roll up my sleeves and dig in, working alongside you to help you scale and grow your business profitably.

Feel free to contact me using the details below.

Also don’t forget to click here and have a look at my video series “Learn how successful businesses scale and grow profitably”.

Want a confidential discussion on your business situation?

If you want a confidential discussion on your business situation, simply fill in the contact form below, email me at wayne@aRealCFO.com,au or call me on 0412 227 052.

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Testimonials

Wayne has brought experience, guidance and depth to our start up, and helped us evolve and grow to the next critical stages or our business. His grasp of accounting, governance, finance and assistance/tools he offers us manage in managing cash flow has been “business” saving.
Nathan Ruff

CEO and Founding Shareholder, Hoozu Holdings Ltd

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