NSW Going Global Export Program – Food and Beverage to the USA

If your business is looking to export food, beverage, and agricultural products to the USA, then the NSW Going Global Export Program – Food and Beverage to the USA program may be for you.

The NSW Going Global Export program itself

The NSW Going Global Export program helps eligible NSW business to access free support to expand to new international markets. It does this by providing access to

online workshops
business matching
coaching from a dedicated Export Advisers
access to the NSW Trade and Investment Commissioner in-market
support from industry experts
training in marketing and e-commerce.

The program is split into streams being Health and Medtech, Technology and Food and Beverage.

Within each stream there are various different product and market subsets, which open for businesses to apply for from time to time.

And one such product / market subset that opened on 14 November 2022 was “Food and Beverage to USA”.

NSW Going Global Export Program – Food and Beverage to the USA

This program provides support for businesses to export food, beverage, and agricultural products to the USA and is focused on the activity period February to July 2023, including attendance at the Summer Fancy Food Show in New York in June 2023.

To be eligible to apply for the overall NSW Going Global Program your business:

Have headquarters in NSW with a valid ABN
Be export-capable and export-ready
Have between 5 and 199 full-time equivalent employees
Have a product or service that is produced primarily in NSW which is achieving sales already
Have a website featuring the product or service
Be prepared to adapt the product or service for the market

Additional eligibility requirements for the Food and Beverage to USA stream you must:

Have products that are US FDA compliant and/or obtain the US Department of Agriculture Food and Safety and Inspection Service (USDA FSIS) establishment listing by 15 May 2023
Products must have USA compliant labelling.
Have funding or generating revenue to support US market expansion
Have already identified some potential customers or partners in the US and/or have existing market traction

Businesses not eligible for this stream:

Products containing hemp or THC
Products not consumed by humans, for example, pet food
Vitamin/supplement products
Wine (wine has a separate Going Global stream)
Honey (due to market saturation)

Note you can only apply for one stream at a time.

What the NSW Going Global Export Program – Food and Beverage to USA covers

You get access to:

Introduction to the USA Food and Beverage ecosystem and doing business in the USA
Market intelligence briefings and cultural training
Export preparation including FDA registration assistance
Potential partner search and introductions and business matching
In-market assistance (including at the Summer Fancy Food Show in New York in June 2023), mentoring, ongoing advice and follow up.

How to Apply

Note there is an online information session about this program on 2 December 2022.

To learn more, register for the information session, and apply for the NSW Going Global Export Program – Food and Beverage to USA, click here.

Note applications close 29 January 2023.

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