Find Your Talent, Invest in It, Build Your Strength in Business
How to identify and develop your core business strengths as a founder
After my recent post about focusing on strengths instead of weaknesses (see here), a few people asked a great question 🤔:
How do you actually know what your strengths are in business?
One approach I have used is the CliftonStrengths assessment 🧠. It is an online tool made up of paired statements where you choose which one best describes you. You only get about 20 seconds per question, so it is very instinctive ⏱️. You do not have time to overthink your answers.
The goal is to measure your natural patterns of thinking, feeling, and behaving in order to identify your top areas of talent 🎯. This is especially powerful when you are trying to understand and build your business strengths, not just your technical skills.
And this is an important distinction.
Talent is not the same as strength ⚡
Once you understand your talents, you can invest in them by practicing, developing skills, and building your knowledge 📚.
When you combine talent with investment, that is when strengths are created 📈. This is how real business strengths are developed over time.
Talent alone is not enough. You could be a golfing prodigy at 10 ⛳, but without continued practice, you might end up a golf caddy at 25.
But investment alone is not enough either. There is little point taking singing lessons for ten years 🎤 if you are naturally tone deaf.
That is why Tom Rath says:
“You cannot be anything you want to be, but you can be a lot more of who you already are.”
If you want to build sustainable strength in business, the first step is understanding your natural talents 💡. The second step is deliberately investing in them, so they turn into real capability and results 🚀.
So, I will leave you with this question 👇
What have you done to understand and develop your strengths in business?
Contact Wayne on wayne@arealcfo.com.au or 0412 227 052.
Click on the below buttons to access other free Resources developed by Wayne Wanders, A Real CFO to help your business scale and grow profitably
Want a confidential discussion on your business situation, help with your grant application or to learn more about my Outsourced CFO Services, simply email me at wayne@aRealCFO.com.au or call me on 0412 227 052
