Are you looking for the electric toothbrush of your business?
What’s an electric toothbrush got to do with my business you say? Let me explain
Recently we had 2 months travelling and for space and to avoid hassles, we used used the old school toothbrush. Now we are back home went back to the electric toothbrush. And I realised I was putting half or a third of the toothpaste on the electric toothbrush than I was on the old school toothbrush.
So without changing my brushing regime I am using half to a third of the toothpaste. So I need to buy less toothpaste.
If you are selling toothpaste your sales are starting to drop and it has nothing to do with you. It all has to too with the electric toothbrush reducing demand for your toothpaste.
Hence why i ask if you thinking about the electric toothbrush of your business.
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Wayne Wanders, A Real CFO
wayne@aRealCFO.com.au