Financial Insights to Fund, Grow, and Run a Better Business
Practical CFO thinking on cash flow management, SME growth, and strategic decision-making, built for founders who want to scale without breaking
Start Here
If you’re not sure where to begin, these core concepts will give you the biggest shift in clarity the fastest.
Controlling the Controllables Focus on what actually moves your business, and stop wasting energy where it doesn’t.
Understanding Your Numbers If you don’t understand your numbers, you can’t control your business.
Avoid the Valley Of Death Most businesses don’t run out of opportunity, they run out of cash before they reach the other side. This is a practical guide to recognising and navigating the stage of growth where increasing complexity and pressure can quietly derail a business before it stabilises.
Funding & Grants
Looking for funding opportunities, grants, or support programs?
Explore our full funding library with opportunities, eligibility insights, and application guidance.
Financial Insights to Fund, Grow, and Run a Better Business – Browse by Topic
📊 Cash Flow & Numbers Understand your money, where it’s going, and what’s coming next. 👉
📈 Growth & Profit Grow revenue without losing control of margins or SME profit stability. 👉
🚀 Starting & Staying Afloat Get set up properly or regain control when cash flow feels tight. 👉
🏗 People & Operations Build the team, systems, and structure that reduce founder dependency. 👉
🧠 Decisions & Direction Focus on what matters and make better strategic business decisions.👉
💡 Business Support Programs Explore government programs, initiatives, and practical resources for Australian businesses. 👉
Not sure what actually applies to your business? To get a clearer view of your funding and growth options, simply email or call me.
📊 CASH FLOW & NUMBERS
If you don’t understand your numbers, you can’t control your business.
2021 Tax Taps – Pay Your Super Early
Today I want give you a 2021 financial year Tax Planning tip. And that is to pay to your super early, before 1 July 2021 if you can
ATO debt collection activities
The government has been treading very softly over the past year in terms of the ATO debt collection activities. But this is about to change.
The difference between a Forecast and a Budget
A Forecast and a Budget are similar in that they attempt to predict the financial future of a business. But where they differ is in how you use them. Read on to learn more
📈 GROWTH & PROFIT
Growth only works if it doesn’t break your margins or cash flow
Positioning yourself for a successful fund raise
This video focuses on positioning yourself for a successful fund – part of my series on how successful businesses scale and grow profitably
How to Fund your Business Growth Free Workshop
Next week, on 12 June 2024, I am running a free face to face workshop on how to fund your business growth in the Sydney CBD
Celebrating 23 years as an Outsourced CFO
Today is the 23rd birthday for my Outsourced CFO (Chief Financial Officer) business.
🚀 STARTING & STAYING AFLOAT
Early decisions and tough periods are where most businesses get stuck.
Small Biz Matters Radio Show 5 May 2020 Business Survival Guide
Last week I was on Alexi Boyd’s Small Biz Matters radio show talking about how businesses can survive and thrive in these uncertain times.
Lessons business owners can learn from the NRL’s Project Apollo
Love it or hate it, the current actions of the National Rugby League (NRL) and its Project Apollo can teach business owners a couple of lessons. Read on to learn more
Business Impact of COVID-19 March 2020
Business Impact of COVID-19 March 2020 Not sure if many people saw this but the ABS sampled about 1,200 businesses in mid March to measure the business impact of the COVID-19 coronavirus. Here are some of the findings: Businesses by employment size, March 2020...
🏗 PEOPLE & OPERATIONS
Strong businesses are built on people, systems, and structure.
March 2022 Jobs Data
Despite what Scott Morrison says about Australian jobs growth in his electioneering, the stats in the March 2022 jobs data released by the Australian Bureau of Statistics yesterday don’t support this.
February 2022 Jobs Data
Read on the learn the hidden story behind the February 2022 jobs data released by the Australian Bureau of Statistics last week,
January 2022 jobs data
The January 2022 jobs data released by the Australian Bureau of Statistics last week, shows another jump in employment (13,000). But it was a mixed bag of results.
🧠 DECISIONS & DIRECTION
Better decisions come from clarity, not just more information.
Business Survival Guide – Framework for Making and Implementing Business Decisions
If you want your business survive and thrive during these uncertain times,you need a solid framework for making and implementing business decisions
Business Survival Guide – Be on the front foot
If you want your business survive and thrive during these uncertain times,you need to be on the front foot. It’s about not sitting back and waiting.
Business Survival Guide – Grabbing Opportunity
To help your business survive and thrive during these uncertain times, you need to be ready for any opportunity that may come your way.
💡 BUSINESS SUPPORT PROGRAMS
Beyond funding, there are programs designed to support business growth and capability
CSIRO Innovate to Grow – Food Innovation
CSIRO Innovate to Grow – Food Innovation is a free 10-week virtual, self-paced learning program for SMEs working on innovative tech or solutions in the food industry
Enterprising ME AccelerateHer Workshop Sydney
The Western Sydney Startup Hub in Parramatta is hosting a free Enterprising ME AccelerateHer Workshop on 26 July 2024.
NSW Going Global Export Program – Digital Health to the US
If you are a digital health business and thinking of expanding to the US, the NSW Going Global Export Program Digital Health to the US may be for you
And Wayne is always posting about new grants, funding options and other resources on LinkedIn that can help your business scale and grow profitably. Click on the below links and connect with Wayne or follow A Real CFO on LinkedIn.
Want a confidential discussion on your business situation, simply email or call me.
