Financial Insights to Fund, Grow, and Run a Better Business
Practical CFO thinking on cash flow management, SME growth, and strategic decision-making, built for founders who want to scale without breaking
Start Here
If you’re not sure where to begin, these core concepts will give you the biggest shift in clarity the fastest.
Controlling the Controllables Focus on what actually moves your business, and stop wasting energy where it doesn’t.
Understanding Your Numbers If you don’t understand your numbers, you can’t control your business.
Avoid the Valley Of Death Most businesses don’t run out of opportunity, they run out of cash before they reach the other side. This is a practical guide to recognising and navigating the stage of growth where increasing complexity and pressure can quietly derail a business before it stabilises.
Funding & Grants
Looking for funding opportunities, grants, or support programs?
Explore our full funding library with opportunities, eligibility insights, and application guidance.
Financial Insights to Fund, Grow, and Run a Better Business – Browse by Topic
📊 Cash Flow & Numbers Understand your money, where it’s going, and what’s coming next. 👉
📈 Growth & Profit Grow revenue without losing control of margins or SME profit stability. 👉
🚀 Starting & Staying Afloat Get set up properly or regain control when cash flow feels tight. 👉
🏗 People & Operations Build the team, systems, and structure that reduce founder dependency. 👉
🧠 Decisions & Direction Focus on what matters and make better strategic business decisions.👉
💡 Business Support Programs Explore government programs, initiatives, and practical resources for Australian businesses. 👉
Not sure what actually applies to your business? To get a clearer view of your funding and growth options, simply email or call me.
📊 CASH FLOW & NUMBERS
If you don’t understand your numbers, you can’t control your business.
Do you have a ATO Debt?
If you have a debt payable to ATO you need to read the attached PDF to learn:
• 3 reasons why you should negotiate a repayment plan with the ATO now
• What you should do before you enter into a repayment plan over your ATO Debt
Business Survival rates
If you want to increase your business survival rates, you need to know now if your business has adequate cashflow going forward
Why your business needs a 3 way forecast
Learn why your business needs a 3-way forecast – combination of cash flow, balance sheet and profit and loss
📈 GROWTH & PROFIT
Growth only works if it doesn’t break your margins or cash flow
What can sporting teams teach business 2022?
What can sporting teams teach business?Do you think that sporting clubs can teach business a trick or two? Well I do. And let me explain why. Let's have a look at the 4 footy teams lined up for the grand finals this week. You've had the Swans and Geelong in Melbourne...
Free Cash
Learn about your Free cash and why understanding your Free Cash is one of the key reasons to look at your balance sheet. .
How to Evaluate your Marketing
Twice in the last week I was asked how to evaluate your marketing from a dollars and cents perspective. So today I want to share my views on this
🚀 STARTING & STAYING AFLOAT
Early decisions and tough periods are where most businesses get stuck.
Business Survival Guide – Look after your existing customers
Learn why you need to look after your existing customers to help your business survive and thrive in these uncertain times
Business Survival Guide – Decisions around your customers
See some examples of decisions around your customers that you could take to help make your cash last longer and your business survive and thrive
Business Survival Guide – Decisions around your expenses
See some examples of decisions around your expenses that you could take to help make your cash last longer and your business survive and thrive
🏗 PEOPLE & OPERATIONS
Strong businesses are built on people, systems, and structure.
The Great Resignation and your Customers
There is another risk from the great resignation other than losing staff, and it may hurt your business more.
Update on Contactors vs Employees
Contractors vs employees – is a person engaged via an “independent contractor” agreement in fact a contractor or an employee?
Terminating casual employees
If you are worried about terminating casual employees, the Fair Work Commission (FWC) in a recent hearing has given some guidance
🧠 DECISIONS & DIRECTION
Better decisions come from clarity, not just more information.
How do you know what your strengths are?
It is all well and good to focus on your strengths, but how do you do that if you don’t know what they are. Read this learn how to identify them
Focus on your strengths, not your weaknesses
Now how many people have heard the comment that you should focus on your weaknesses? Well, I believe that should focus on your strengths instead!
💡 BUSINESS SUPPORT PROGRAMS
Beyond funding, there are programs designed to support business growth and capability
NSW Going Global Export Program – Digital Technology to the US
If you are a digital technology business and thinking of expanding to the US, the NSW Going Global Export Program Digital Technology to the US may be for you.
CSIRO Innovate to Grow – Digital Technologies and AI
CSIRO’s Innovate to Grow is a free 10-week virtual, self-paced learning program for SME’s working on a digital technology or AI solution
NSW Going Global Export Program – Mining Equipment, Technology & Services to India
If you are a Mining Equipment, Technology & Services business and thinking of expanding to India, the NSW Going Global Export Program Mining Equipment, Technology & Services (METS) to India may be for you.
And Wayne is always posting about new grants, funding options and other resources on LinkedIn that can help your business scale and grow profitably. Click on the below links and connect with Wayne or follow A Real CFO on LinkedIn.
Want a confidential discussion on your business situation, simply email or call me.
