Financial Insights to Fund, Grow, and Run a Better Business
Practical CFO thinking on cash flow management, SME growth, and strategic decision-making, built for founders who want to scale without breaking
Start Here
If you’re not sure where to begin, these core concepts will give you the biggest shift in clarity the fastest.
Controlling the Controllables Focus on what actually moves your business, and stop wasting energy where it doesn’t. Learn how to gain clarity, act earlier, and stay in control under pressure.
Understanding Your Numbers If you don’t understand your numbers, you can’t control your business. Stop “Growing Broke”. Download practical guide to the Bucket Accounting System and see what is actually driving your business profit
Avoid the Valley Of Death Most businesses don’t run out of opportunity, they run out of cash before they reach the other side. This is a practical guide to recognising and navigating the stage of growth where increasing complexity and pressure can quietly derail a business before it stabilises.
Funding & Grants
Looking for funding opportunities, grants, or support programs?
Explore our full funding library with opportunities, eligibility insights, and application guidance.
Financial Insights to Fund, Grow, and Run a Better Business – Browse by Topic
📊 Cash Flow & Numbers Understand your money, where it’s going, and what’s coming next. 👉
📈 Growth & Profit Grow revenue without losing control of margins or SME profit stability. 👉
🚀 Starting & Staying Afloat Get set up properly or regain control when cash flow feels tight. 👉
🏗 People & Operations Build the team, systems, and structure that reduce founder dependency. 👉
🧠 Decisions & Direction Focus on what matters and make better strategic business decisions.👉
💡 Business Support Programs Explore government programs, initiatives, and practical resources for Australian businesses. 👉
Not sure what actually applies to your business? To get a clearer view of your funding and growth options, simply email or call me.
📊 CASH FLOW & NUMBERS
If you don’t understand your numbers, you can’t control your business.
Why your business needs a 3 way forecast
Learn why your business needs a 3-way forecast – combination of cash flow, balance sheet and profit and loss
Why the typical cash flow forecast template may be no good for your business
Learn why the typical cash flow forecast template may be no good for your business and what you should use instead
2 key metrics every business owner should know
Here is a recording of a part of a presentation I made a while ago talking about 2 key metrics every business owner should know
📈 GROWTH & PROFIT
Growth only works if it doesn’t break your margins or cash flow
How to Evaluate your Marketing
Twice in the last week I was asked how to evaluate your marketing from a dollars and cents perspective. So today I want to share my views on this
This day 20 years ago
This day 20 years ago, I started working with my first client as their outsourced Chief Financial Officer (CFO).
2 key metrics every business owner should know
Here is a recording of a part of a presentation I made a while ago talking about 2 key metrics every business owner should know
🚀 STARTING & STAYING AFLOAT
Early decisions and tough periods are where most businesses get stuck.
Business Survival Guide – Decisions around your cash collections
See some examples of decisions around your expenses that you could take to help make your cash last longer and your business survive and thrive
Make sure your marketing is not Turbocharging the cash drain
There is no point ramping up your your sales and marketing if all you are doing is turbocharging the cash drain out of your business.
Why you need to throw your traditional profit and loss in the bin
Watch this video to learn why I believe most business owners should throw their traditional profit and loss in the bin, and what you need to replace it with
🏗 PEOPLE & OPERATIONS
Strong businesses are built on people, systems, and structure.
Employment Contract Tool
Need a formal written employment contract or agreement with your staff. Why not try the free Aust Gov’t Employment Contract Tool.
Student and Working Holiday Maker Visa Changes
Last week the Federal Government announced some changes to staff you employ who have a student or working holiday maker visa
1 November 2021 Pay increases
Don’t forget the 2.5% 1 November 2021 Pay increases in respect of any staff on selected awards including hospitality, hair, beauty & fitness
🧠 DECISIONS & DIRECTION
Better decisions come from clarity, not just more information.
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💡 BUSINESS SUPPORT PROGRAMS
Beyond funding, there are programs designed to support business growth and capability
NSW Going Global Export Program – Digital Games to Europe
If you are a digital games business and thinking of expanding to Europe, the NSW Going Global Export Program Digital Games to Europe may be for you.
AO Startups 2024 by Tennis Australia
Tennis Australia in conjunction with the Australian Open runs the program AO Startups 2024 targeting problems in sport, health & entertainment
NSW Going Global Export Program – Cleantech to Singapore
If you are a clean technology business and thinking of expanding to Singapore, the NSW Going Global Export Program Cleantech to Singapore may be for you.
And Wayne is always posting about new grants, funding options and other resources on LinkedIn that can help your business scale and grow profitably. Click on the below links and connect with Wayne or follow A Real CFO on LinkedIn.
Want a confidential discussion on your business situation, simply email or call me.
