Financial Insights to Fund, Grow, and Run a Better Business
Practical CFO thinking on cash flow management, SME growth, and strategic decision-making, built for founders who want to scale without breaking
Start Here
If you’re not sure where to begin, these core concepts will give you the biggest shift in clarity the fastest.
Controlling the Controllables Focus on what actually moves your business, and stop wasting energy where it doesn’t.
Understanding Your Numbers If you don’t understand your numbers, you can’t control your business.
Avoid the Valley Of Death Most businesses don’t run out of opportunity, they run out of cash before they reach the other side. This is a practical guide to recognising and navigating the stage of growth where increasing complexity and pressure can quietly derail a business before it stabilises.
Funding & Grants
Looking for funding opportunities, grants, or support programs?
Explore our full funding library with opportunities, eligibility insights, and application guidance.
Financial Insights to Fund, Grow, and Run a Better Business – Browse by Topic
📊 Cash Flow & Numbers Understand your money, where it’s going, and what’s coming next. 👉
📈 Growth & Profit Grow revenue without losing control of margins or SME profit stability. 👉
🚀 Starting & Staying Afloat Get set up properly or regain control when cash flow feels tight. 👉
🏗 People & Operations Build the team, systems, and structure that reduce founder dependency. 👉
🧠 Decisions & Direction Focus on what matters and make better strategic business decisions.👉
💡 Business Support Programs Explore government programs, initiatives, and practical resources for Australian businesses. 👉
Not sure what actually applies to your business? To get a clearer view of your funding and growth options, simply email or call me.
📊 CASH FLOW & NUMBERS
If you don’t understand your numbers, you can’t control your business.
How a cashflow forecast can help you survive financial difficulties
In today’s demonstration of why a cashflow forecast can change your business or your life, see how a cashflow forecast can help you survive financial difficulties
How a cashflow forecast improved sales performance
In today’s demonstration of why a cashflow forecast can change your business or your life, see how a cashflow forecast improved sales performance
Is there enough cash in your tank?
You can’t imagine a racing car team starting a race without knowing how much fuel they need in the tank to finish. For a business cash is their fuel. Do you know if you have enough cash in your tank?
📈 GROWTH & PROFIT
Growth only works if it doesn’t break your margins or cash flow
Business Survival Guide – Look after your existing customers
Learn why you need to look after your existing customers to help your business survive and thrive in these uncertain times
Business Survival Guide – Grabbing Opportunity
To help your business survive and thrive during these uncertain times, you need to be ready for any opportunity that may come your way.
Make sure your marketing is not Turbocharging the cash drain
There is no point ramping up your your sales and marketing if all you are doing is turbocharging the cash drain out of your business.
🚀 STARTING & STAYING AFLOAT
Early decisions and tough periods are where most businesses get stuck.
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🏗 PEOPLE & OPERATIONS
Strong businesses are built on people, systems, and structure.
1 July 2021 Pay increases
Don’t forget the 1 July 2021 pay increases for many awards where the minimum rates of pay have increased by 2.5%.
Don’t let your business die from indigestion
Here is a warning for the “lucky” businesses that are growing in the current business climate. Don’t let your business die from indigestion!
Superannuation Increase
Don’t forget the superannuation increase from 9.5% to 10% for all payroll payments from 1 July 2021
🧠 DECISIONS & DIRECTION
Better decisions come from clarity, not just more information.
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💡 BUSINESS SUPPORT PROGRAMS
Beyond funding, there are programs designed to support business growth and capability
CSIRO Innovate to Grow Feb 2024
CSIRO’s Innovate to Grow is a free 10-week virtual, self-paced learning program for SME’s working on innovative technologies or solutions in digital health and / or medical technology.
NSW Going Global Export Program Food and Beverage to South Korea
If your business is looking to export food and non-alcoholic beverages to South Korea, then the NSW Going Global Export Program Food and Beverage to South Korea program may be for you.
NSW Going Global Export Program – Health to USA
Exporting digital health, medtech, biotech and pharma products to the US – look at NSW Going Global Export Program Health to the US program
And Wayne is always posting about new grants, funding options and other resources on LinkedIn that can help your business scale and grow profitably. Click on the below links and connect with Wayne or follow A Real CFO on LinkedIn.
Want a confidential discussion on your business situation, simply email or call me.
