Financial Insights to Fund, Grow, and Run a Better Business
Practical CFO thinking on cash flow management, SME growth, and strategic decision-making, built for founders who want to scale without breaking
Start Here
If you’re not sure where to begin, these core concepts will give you the biggest shift in clarity the fastest.
Controlling the Controllables Focus on what actually moves your business, and stop wasting energy where it doesn’t.
Understanding Your Numbers If you don’t understand your numbers, you can’t control your business.
Avoid the Valley Of Death Most businesses don’t run out of opportunity, they run out of cash before they reach the other side. This is a practical guide to recognising and navigating the stage of growth where increasing complexity and pressure can quietly derail a business before it stabilises.
Funding & Grants
Looking for funding opportunities, grants, or support programs?
Explore our full funding library with opportunities, eligibility insights, and application guidance.
Financial Insights to Fund, Grow, and Run a Better Business – Browse by Topic
📊 Cash Flow & Numbers Understand your money, where it’s going, and what’s coming next. 👉
📈 Growth & Profit Grow revenue without losing control of margins or SME profit stability. 👉
🚀 Starting & Staying Afloat Get set up properly or regain control when cash flow feels tight. 👉
🏗 People & Operations Build the team, systems, and structure that reduce founder dependency. 👉
🧠 Decisions & Direction Focus on what matters and make better strategic business decisions.👉
💡 Business Support Programs Explore government programs, initiatives, and practical resources for Australian businesses. 👉
Not sure what actually applies to your business? To get a clearer view of your funding and growth options, simply email or call me.
📊 CASH FLOW & NUMBERS
If you don’t understand your numbers, you can’t control your business.
Can You Afford to Hire an Employee Without Hurting Cash Flow?
Can you afford to hire an employee? Understand the cash flow impact, real costs, and when a new hire will actually pay for itself
Most Businesses Are Ignoring Payday Super
July will hit your cash flow harder than you think. Payday super creates a double payment. Plan ahead with an outsourced CFO
The Weekly Call That Saved a Business
How a simple weekly cash flow forecast helped a business manage tax debt, stay afloat, and make better financial decisions before it was too late.
📈 GROWTH & PROFIT
Growth only works if it doesn’t break your margins or cash flow
RBA Card Fee Changes Explained: Why Lower Merchant Fees Could Hurt Your Margins
The RBA is cutting card fees and banning surcharges from October 2026. Here’s what it means for your merchant fees, pricing, and margins.
How a Cash Flow Forecast saved this CEO
How a Cash Flow Forecast saved this CEO. Allowed them to anticipate risk, manage timing & raise capital before hitting a critical cash buffer
The Weekly Call That Saved a Business
How a simple weekly cash flow forecast helped a business manage tax debt, stay afloat, and make better financial decisions before it was too late.
🚀 STARTING & STAYING AFLOAT
Early decisions and tough periods are where most businesses get stuck.
Stop Start Keep
If you want 2026 to be a year of clarity, momentum and better decisions — this Stop Start Keep exercise is powerful place to start.
Control the Controllables
So take a page from Glenn McGrath’s playbook. Focus only on what you can influence and Control the controllables, and innovate now.
Should it be Built?
For aspiring business owners, here’s advice worth sitting with. Don’t ask if it can be built. Ask, should it be built.
🏗 PEOPLE & OPERATIONS
Strong businesses are built on people, systems, and structure.
Contractor or employee? Here are 8 factors regulators look at.
Contractor vs employee in Australia. Discover the 8 factors Fair Work uses to assess worker status and when high-income contractors can opt out.
AI as a Force Multiplier for Your People — Not a Replacement for Judgement
AI as a force multiplier for your people—extending reach, capability and judgement to support better, more confident business decisions.
Australia’s employment laws are killing small business productivity
Australia’s confusing employment laws are hurting small business productivity. One worker, four definitions, endless compliance risk and hesitation
🧠 DECISIONS & DIRECTION
Better decisions come from clarity, not just more information.
Find Your Talent, Invest in It, Build Your Strength in Business
Discover why focusing on your strengths drives better business results. Learn how identifying talent and investing in it leads to real growth and engagement.
Focus on Strengths, Not Weaknesses
It is my belief that there is no point focusing on your weaknesses, you have to focus on your strengths and double down on them
Is Decision Fatigue Costing You Money?
Decision fatigue could be costing you money. Learn how mental overload affects choices and how to make better decisions when it matters most
💡 BUSINESS SUPPORT PROGRAMS
Beyond funding, there are programs designed to support business growth and capability
CSIRO Innovate to Grow – Agrifood – QLD
CSIRO Innovate to Grow – AgriFood is a free 8-week, program for QLD SMEs working in agriculture, food and related industries
QLD Female Founders Investment Readiness – Capability Program
The QLD Female Founders Investment Readiness – Capability program supports innovative women-led startups to gain the skills and resources to be investment ready
NSW Going Global Export Program – Proptech to USA
If you are a Proptech business and thinking of expanding to the USA, the NSW Going Global Export Program Proptech to USA may be for you
And Wayne is always posting about new grants, funding options and other resources on LinkedIn that can help your business scale and grow profitably. Click on the below links and connect with Wayne or follow A Real CFO on LinkedIn.
Want a confidential discussion on your business situation, simply email or call me.
