Financial Insights to Fund, Grow, and Run a Better Business
Practical CFO thinking on cash flow management, SME growth, and strategic decision-making, built for founders who want to scale without breaking
Start Here
If you’re not sure where to begin, these core concepts will give you the biggest shift in clarity the fastest.
Controlling the Controllables Focus on what actually moves your business, and stop wasting energy where it doesn’t.
Understanding Your Numbers If you don’t understand your numbers, you can’t control your business.
Avoid the Valley Of Death Most businesses don’t run out of opportunity, they run out of cash before they reach the other side. This is a practical guide to recognising and navigating the stage of growth where increasing complexity and pressure can quietly derail a business before it stabilises.
Funding & Grants
Looking for funding opportunities, grants, or support programs?
Explore our full funding library with opportunities, eligibility insights, and application guidance.
Financial Insights to Fund, Grow, and Run a Better Business – Browse by Topic
📊 Cash Flow & Numbers Understand your money, where it’s going, and what’s coming next. 👉
📈 Growth & Profit Grow revenue without losing control of margins or SME profit stability. 👉
🚀 Starting & Staying Afloat Get set up properly or regain control when cash flow feels tight. 👉
🏗 People & Operations Build the team, systems, and structure that reduce founder dependency. 👉
🧠 Decisions & Direction Focus on what matters and make better strategic business decisions.👉
💡 Business Support Programs Explore government programs, initiatives, and practical resources for Australian businesses. 👉
Not sure what actually applies to your business? To get a clearer view of your funding and growth options, simply email or call me.
📊 CASH FLOW & NUMBERS
If you don’t understand your numbers, you can’t control your business.
How a cashflow forecast quadrupled these business owners income
In today’s demonstration of why a cashflow forecast can change your business or your life, see how a cashflow forecast quadrupled these business owners income
Are you one of the 16% of businesses who don’t know how long your cash will last?
The ABS found that 16% of businesses had no idea how long their cash will last. Don’t be one of these businesses or you may find your doors closing for good soon.
How my Bucket Accounting System can help you profitably grow your business
Learn how my Bucket Accounting System can help you profitably grow your business
📈 GROWTH & PROFIT
Growth only works if it doesn’t break your margins or cash flow
Why you need to throw your traditional profit and loss in the bin
Watch this video to learn why I believe most business owners should throw their traditional profit and loss in the bin, and what you need to replace it with
Two key metrics that every business owner should understand
There are couple of key metrics that every business in this country and the world should have. Watch this video to learn what they are
My top tips to make sure you are getting best value from your marketing
Here are my two top tips for any marketer trying to justify to their CFO why they should spend money on marketing
🚀 STARTING & STAYING AFLOAT
Early decisions and tough periods are where most businesses get stuck.
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🏗 PEOPLE & OPERATIONS
Strong businesses are built on people, systems, and structure.
Apprentice Wage Subsidy
Learn more about the Boosting Apprenticeship Commencements scheme, effectively an apprentice wage subsidy.
Work in Paradise Jobs Incentive
The QLD Government announced its Work in Paradise campaign to try to incentivise people to work in tourism related jobs in regional QLD
Relocation Assistance
Struggling to get staff to move to your regional or rural location ? Then don’t forget that the Relocation Assistance may help them
🧠 DECISIONS & DIRECTION
Better decisions come from clarity, not just more information.
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💡 BUSINESS SUPPORT PROGRAMS
Beyond funding, there are programs designed to support business growth and capability
City of Sydney Business Innovation Program
The City of Sydney Business Innovation Program is a free 12 week program for 20 business owners in the retail, hospitality, tourism or social enterprise sectors to plan for long term growth.
Vic Ready for Growth Program
The Vic Ready for Growth Program is is designed to support 1,000 high growth potential Victorian businesses to access new markets and create jobs.
Big Leap Incubator Program Round 3 now open
The Big Leap Incubator Program aims to help founders with a scalable tech component facilitate international expansion with India as a test market
And Wayne is always posting about new grants, funding options and other resources on LinkedIn that can help your business scale and grow profitably. Click on the below links and connect with Wayne or follow A Real CFO on LinkedIn.
Want a confidential discussion on your business situation, simply email or call me.
