Financial Insights to Fund, Grow, and Run a Better Business
Practical CFO thinking on cash flow management, SME growth, and strategic decision-making, built for founders who want to scale without breaking
Start Here
If you’re not sure where to begin, these core concepts will give you the biggest shift in clarity the fastest.
Controlling the Controllables Focus on what actually moves your business, and stop wasting energy where it doesn’t.
Understanding Your Numbers If you don’t understand your numbers, you can’t control your business.
Avoid the Valley Of Death Most businesses don’t run out of opportunity, they run out of cash before they reach the other side. This is a practical guide to recognising and navigating the stage of growth where increasing complexity and pressure can quietly derail a business before it stabilises.
Funding & Grants
Looking for funding opportunities, grants, or support programs?
Explore our full funding library with opportunities, eligibility insights, and application guidance.
Financial Insights to Fund, Grow, and Run a Better Business – Browse by Topic
📊 Cash Flow & Numbers Understand your money, where it’s going, and what’s coming next. 👉
📈 Growth & Profit Grow revenue without losing control of margins or SME profit stability. 👉
🚀 Starting & Staying Afloat Get set up properly or regain control when cash flow feels tight. 👉
🏗 People & Operations Build the team, systems, and structure that reduce founder dependency. 👉
🧠 Decisions & Direction Focus on what matters and make better strategic business decisions.👉
💡 Business Support Programs Explore government programs, initiatives, and practical resources for Australian businesses. 👉
Not sure what actually applies to your business? To get a clearer view of your funding and growth options, simply email or call me.
📊 CASH FLOW & NUMBERS
If you don’t understand your numbers, you can’t control your business.
Why a focus on revenue can mean your business ends up Growing Broke!
Why a focus on revenue can mean your business ends up Growing Broke!On a recent radio interview, I talked about why a focus on increasing revenue can mean your business ends up growing broke. Today I want to show how this can happen. Business 101 Many business books...
2020 tax tips
Here are 10 business tax tips to legally minimise your 2020 tax position
Business Survival Guide – Understand your numbers
The numbers, your financial reports, are about keeping score of how your business is going. And if you don’t understand your numbers, how do know the score?
📈 GROWTH & PROFIT
Growth only works if it doesn’t break your margins or cash flow
Radio Interview – why a simple bucket can revolutionise your thinking about your business
On 15 Jan, I was interviewed on Radio Station Triple H 100.1FM about why a simple bucket can revolutionise your thinking about your business. Listen to the recorded podcast.
🚀 STARTING & STAYING AFLOAT
Early decisions and tough periods are where most businesses get stuck.
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🏗 PEOPLE & OPERATIONS
Strong businesses are built on people, systems, and structure.
What every business needs to know about a casual employee
Learn what every business needs to know about casual employees after the recent changes to the Fair Work Act
International Women’s Day 2021
Today on #International Women’s Day (#IWD2021) it is sobering to see the impact of the shutdowns over the past year on women in the workforce
Mentally Healthy Workplace
The last year has been a tough one for many business owners and their employees. Do you know if your workplace is a Mentally Health Workplace.
🧠 DECISIONS & DIRECTION
Better decisions come from clarity, not just more information.
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💡 BUSINESS SUPPORT PROGRAMS
Beyond funding, there are programs designed to support business growth and capability
Industry Growth Program Advisory Services now open for business
The Federal Government’s Industry Growth Program supports innovative small, medium and start-up businesses to commercialise their ideas and grow their businesses
NSW Going Global Export Program – Health and Medtech to Greater China
If you an Health and Medtech business thinking of expanding to the Greater China, the NSW Going Global Export Program – Health and Medtech to Greater China program may be for you.
ASBAS – Digital Solutions Program
The ASBAS – Digital Solutions Program works with your business to adopt digital tools to save you time and money, and help grow your business
And Wayne is always posting about new grants, funding options and other resources on LinkedIn that can help your business scale and grow profitably. Click on the below links and connect with Wayne or follow A Real CFO on LinkedIn.
Want a confidential discussion on your business situation, simply email or call me.
