Financial Insights to Fund, Grow, and Run a Better Business
Practical CFO thinking on cash flow management, SME growth, and strategic decision-making, built for founders who want to scale without breaking
Start Here
If you’re not sure where to begin, these core concepts will give you the biggest shift in clarity the fastest.
Controlling the Controllables Focus on what actually moves your business, and stop wasting energy where it doesn’t.
Understanding Your Numbers If you don’t understand your numbers, you can’t control your business.
Avoid the Valley Of Death Most businesses don’t run out of opportunity, they run out of cash before they reach the other side. This is a practical guide to recognising and navigating the stage of growth where increasing complexity and pressure can quietly derail a business before it stabilises.
Funding & Grants
Looking for funding opportunities, grants, or support programs?
Explore our full funding library with opportunities, eligibility insights, and application guidance.
Financial Insights to Fund, Grow, and Run a Better Business – Browse by Topic
📊 Cash Flow & Numbers Understand your money, where it’s going, and what’s coming next. 👉
📈 Growth & Profit Grow revenue without losing control of margins or SME profit stability. 👉
🚀 Starting & Staying Afloat Get set up properly or regain control when cash flow feels tight. 👉
🏗 People & Operations Build the team, systems, and structure that reduce founder dependency. 👉
🧠 Decisions & Direction Focus on what matters and make better strategic business decisions.👉
💡 Business Support Programs Explore government programs, initiatives, and practical resources for Australian businesses. 👉
Not sure what actually applies to your business? To get a clearer view of your funding and growth options, simply email or call me.
📊 CASH FLOW & NUMBERS
If you don’t understand your numbers, you can’t control your business.
Why you need to throw your traditional profit and loss in the bin
Watch this video to learn why I believe most business owners should throw their traditional profit and loss in the bin, and what you need to replace it with
Two key metrics that every business owner should understand
There are couple of key metrics that every business in this country and the world should have. Watch this video to learn what they are
Radio Interview – why a simple bucket can revolutionise your thinking about your business
On 15 Jan, I was interviewed on Radio Station Triple H 100.1FM about why a simple bucket can revolutionise your thinking about your business. Listen to the recorded podcast.
📈 GROWTH & PROFIT
Growth only works if it doesn’t break your margins or cash flow
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🚀 STARTING & STAYING AFLOAT
Early decisions and tough periods are where most businesses get stuck.
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🏗 PEOPLE & OPERATIONS
Strong businesses are built on people, systems, and structure.
Why you may miss out on the JobMaker Hiring Credit
Factors outside the businesses control may mean that your business misses out on the JobMaker Hiring Credit. Read on to learn more.
1 November 2020 Pay increases
If you have staff employed under any of the listed awards, make sure you have applied the 1 November 2020 pay increases correctly.
Does your business have unfair contracts?
Who wants to have a contract you may not be able to enforce? So it makes sense to ensure you don’t have unfair contracts.
🧠 DECISIONS & DIRECTION
Better decisions come from clarity, not just more information.
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💡 BUSINESS SUPPORT PROGRAMS
Beyond funding, there are programs designed to support business growth and capability
NSW Going Global Export Program – Food and Beverage to the UK
If you are a food and beverage business and thinking of expanding to the UK, the NSW Going Global Export Program Food and Beverage to the UK may be for you.
Tech Ready Women Female Founder Connect
The Tech Ready Women Female Founder Connect is a startup community created to support women at all stages of their startup journey.
Tech Ready Women Female Founder Startup Program 2024
The Tech Ready Women Female Founder Startup Program is a program to help NSW female founders to test and launch their idea in the market
And Wayne is always posting about new grants, funding options and other resources on LinkedIn that can help your business scale and grow profitably. Click on the below links and connect with Wayne or follow A Real CFO on LinkedIn.
Want a confidential discussion on your business situation, simply email or call me.
