Financial Insights to Fund, Grow, and Run a Better Business
Practical CFO thinking on cash flow management, SME growth, and strategic decision-making, built for founders who want to scale without breaking
Start Here
If you’re not sure where to begin, these core concepts will give you the biggest shift in clarity the fastest.
Controlling the Controllables Focus on what actually moves your business, and stop wasting energy where it doesn’t.
Understanding Your Numbers If you don’t understand your numbers, you can’t control your business.
Avoid the Valley Of Death Most businesses don’t run out of opportunity, they run out of cash before they reach the other side. This is a practical guide to recognising and navigating the stage of growth where increasing complexity and pressure can quietly derail a business before it stabilises.
Funding & Grants
Looking for funding opportunities, grants, or support programs?
Explore our full funding library with opportunities, eligibility insights, and application guidance.
Financial Insights to Fund, Grow, and Run a Better Business – Browse by Topic
📊 Cash Flow & Numbers Understand your money, where it’s going, and what’s coming next. 👉
📈 Growth & Profit Grow revenue without losing control of margins or SME profit stability. 👉
🚀 Starting & Staying Afloat Get set up properly or regain control when cash flow feels tight. 👉
🏗 People & Operations Build the team, systems, and structure that reduce founder dependency. 👉
🧠 Decisions & Direction Focus on what matters and make better strategic business decisions.👉
💡 Business Support Programs Explore government programs, initiatives, and practical resources for Australian businesses. 👉
Not sure what actually applies to your business? To get a clearer view of your funding and growth options, simply email or call me.
📊 CASH FLOW & NUMBERS
If you don’t understand your numbers, you can’t control your business.
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📈 GROWTH & PROFIT
Growth only works if it doesn’t break your margins or cash flow
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🚀 STARTING & STAYING AFLOAT
Early decisions and tough periods are where most businesses get stuck.
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🏗 PEOPLE & OPERATIONS
Strong businesses are built on people, systems, and structure.
Restart Your Business
3 things you need to consider when you restart your business and get your staff back to the office
JobMaker Our current industrial relations system is not fit for purpose
Scott Morrison finally admitted at the launch of his JobMaker scheme that our current industrial relations system is not fit for purpose and needs fixing.
Casual Workers Double Dipping
If you employ casual workers, you need to read this! Updated information as at 20 May 2020 about casual workers double dipping leave entitlements
🧠 DECISIONS & DIRECTION
Better decisions come from clarity, not just more information.
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💡 BUSINESS SUPPORT PROGRAMS
Beyond funding, there are programs designed to support business growth and capability
NSW 2023 Small Business Month Collaboration Partner
Being a NSW small business month collaboration partner may be able to help you promote your small business event in October 2023.
2023-24 NSW State Budget and Business
Like many business owners, I have been waiting for the 2023-24 NSW State Budget to see how business will treated by the new state government
NSW Going Global Export Program – Food and Beverage to India
Food & Beverage business thinking of expanding to the India? The NSW Going Global Export Program Food and Beverage to India program may be for you
And Wayne is always posting about new grants, funding options and other resources on LinkedIn that can help your business scale and grow profitably. Click on the below links and connect with Wayne or follow A Real CFO on LinkedIn.
Want a confidential discussion on your business situation, simply email or call me.
