Financial Insights to Fund, Grow, and Run a Better Business
Practical CFO thinking on cash flow management, SME growth, and strategic decision-making, built for founders who want to scale without breaking
Start Here
If you’re not sure where to begin, these core concepts will give you the biggest shift in clarity the fastest.
Controlling the Controllables Focus on what actually moves your business, and stop wasting energy where it doesn’t.
Understanding Your Numbers If you don’t understand your numbers, you can’t control your business.
Avoid the Valley Of Death Most businesses don’t run out of opportunity, they run out of cash before they reach the other side. This is a practical guide to recognising and navigating the stage of growth where increasing complexity and pressure can quietly derail a business before it stabilises.
Funding & Grants
Looking for funding opportunities, grants, or support programs?
Explore our full funding library with opportunities, eligibility insights, and application guidance.
Financial Insights to Fund, Grow, and Run a Better Business – Browse by Topic
📊 Cash Flow & Numbers Understand your money, where it’s going, and what’s coming next. 👉
📈 Growth & Profit Grow revenue without losing control of margins or SME profit stability. 👉
🚀 Starting & Staying Afloat Get set up properly or regain control when cash flow feels tight. 👉
🏗 People & Operations Build the team, systems, and structure that reduce founder dependency. 👉
🧠 Decisions & Direction Focus on what matters and make better strategic business decisions.👉
💡 Business Support Programs Explore government programs, initiatives, and practical resources for Australian businesses. 👉
Not sure what actually applies to your business? To get a clearer view of your funding and growth options, simply email or call me.
📊 CASH FLOW & NUMBERS
If you don’t understand your numbers, you can’t control your business.
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📈 GROWTH & PROFIT
Growth only works if it doesn’t break your margins or cash flow
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🚀 STARTING & STAYING AFLOAT
Early decisions and tough periods are where most businesses get stuck.
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🏗 PEOPLE & OPERATIONS
Strong businesses are built on people, systems, and structure.
Business Survival Guide – Health and Well-being
To help your business survive and thrive during these uncertain times you need to look after your, and your team’s health and well-being
Business Survival Guide – Look after your Staff
Learn how you look after your staff during times of uncertainty can be one of the makers or breakers of your ability to survive and thrive
Business Survival Guide – Decisions around your staff
See some examples of decisions around your staff that you could take to help make your cash last longer and your business survive and thrive
🧠 DECISIONS & DIRECTION
Better decisions come from clarity, not just more information.
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💡 BUSINESS SUPPORT PROGRAMS
Beyond funding, there are programs designed to support business growth and capability
Hatch Accelerator Program 2023
Taronga Zoo’s Hatch Accelerator program aims to support not-for-profit or social enterprise founders or start-ups with their ventures to drive positive change for wildlife, biodiversity and the environment.
Austrade TradeStart
Are you a small or medium business who wants some assistance to either start or grow your exports, then Austrade TradeStart may be for you
NSW Going Global Export Program Agritech to the UK
If your business is looking to export agritech solutions to the UK, then the NSW Going Global Export Program Agritech to the UK program may be for you.
And Wayne is always posting about new grants, funding options and other resources on LinkedIn that can help your business scale and grow profitably. Click on the below links and connect with Wayne or follow A Real CFO on LinkedIn.
Want a confidential discussion on your business situation, simply email or call me.
