NSW Going Global Export Program – Beverage and Food to Japan

If you an Beverage and Food business thinking of expanding to Japan the NSW Going Global Export Program – Beverage and Food to Japan program may be for you.

The NSW Going Global Export program itself

The NSW Going Global Export program helps eligible NSW business to access free support to expand to new international markets. It does this by providing access to

online workshops
business matching
coaching from a dedicated Export Advisers
access to the NSW Trade and Investment Commissioner in-market
support from industry experts
training in marketing and e-commerce.

The program is split into streams being Health and Medtech, Technology and Food and Beverage.

Within each stream there are various different product and market subsets, which open for businesses to apply for from time to time.

And one such product / market subset that opened on early October 2022 was “Premium Beverage and Food to Japan”. Note applications close 7 November 2022.

NSW Going Global Export Program – Beverage and Food to Japan

Eligible businesses can apply for support to export alcoholic beverages and natural and organic food products to Japan.

The program released in October 2022 for the NSW Going Global Export Program – Beverage and Food to Japan is focused on the activity period December 2022 to June 2023 with a key event FOODEX Japan in March 2023.

To be eligible to apply for the overall NSW Going Global Program your business:

Have headquarters in NSW with a valid ABN
Be export-capable and export-ready
Have between 3 and 199 full-time equivalent employees
The product or service is achieving sales already
Have a website featuring the product or service
Be prepared to adapt the product or service for the market
Have a product or service that is produced primarily in NSW

Additional eligibility requirements for the Beverage and Food to Japan stream

Already exporting to at least 1 overseas market
Willing to adapt to complex Japanese requirements
Able to respond to enquiries from Japan quickly and flexibly to build relationship trust
Items labelled ‘organic’ must be compliant with Japanese Agricultural Standard (JAS)

Businesses not eligible for this stream:

Packaged food and prepared meals
Pet food
Bottled water and soft drinks

Note you can only apply for one stream at a time.

What the NSW Going Global Export Program – Beverage and Food to Japan covers

You get access to:

Pitch development
Market intelligence briefings and cultural training including pricing and market entry strategy.
Business matching in Japan including support with participation at Foodex Japan tradeshow and business matching and networking opportunities with potential customers and partners.
In-market assistance, ongoing advice and follow up.

How to Apply

Click here to learn more and apply for the NSW Going Global Export Program – Food and Beverage to Japan

Note applications close 7 November 2022.

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