NSW Going Global Export Program Food Beverage and Consumer Health to Greater China

If your business is looking to export processed food and beverage products (health and wellbeing focus) to Greater China, then the NSW Going Global Export Program – Food, Beverage and Consumer Health to Greater China program may be for you.

The NSW Going Global Export program itself

The NSW Going Global Export program helps eligible NSW business to access free support to expand to new international markets. It does this by providing access to

online workshops
business matching
coaching from a dedicated Export Advisers
access to the NSW Trade and Investment Commissioner in-market
support from industry experts
training in marketing and e-commerce.

The program is split into streams being Health and Medtech, Technology and Food and Beverage.

Within each stream there are various different product and market subsets, which open for businesses to apply for from time to time.

And one such product / market subset that opened on 22 November 2022 was “Food, Beverage and Consumer Health to Greater China”.

NSW Going Global Export Program – Food, Beverage and Consumer Health to Greater China

This program provides support for businesses to export processed food and beverage products (health and wellbeing focus) to Greater China (Mainland China, Hong Kong and Taiwan), and is focused on the activity period February to June 2023, including attendance at possible trade show subject to travel restrictions.

To be eligible to apply for the overall NSW Going Global Program your business:

Have headquarters in NSW with a valid ABN
Be export-capable and export-ready
Have between 5 and 199 full-time equivalent employees
Have a product or service that is produced primarily in NSW which is achieving sales already
Have a website featuring the product or service
Be prepared to adapt the product or service for the market

Additional eligibility requirements for the Food, Beverage and Consumer Health to Greater China stream you must:

Already exporting to at least one overseas market

Businesses not eligible for this stream:

Businesses who participated in a previous round of Going Global Program “to China”

Note you can only apply for one stream at a time.

What the NSW Going Global Export Program – Food, Beverage and Consumer Health to Greater China covers

You get access to:

Market intelligence briefings and cultural training
Export preparation
Potential partner search and introductions and business matching
In-market assistance, mentoring, ongoing advice and follow up.

How to Apply

Note there is an online information session about this program on 8 December 2022.

To learn more, register for the information session, and apply for the NSW Going Global Export Program – Food, Beverage and Consumer Health to Greater China, click here.

Note applications close 29 January 2023.

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