The Great Resignation and your customers
When business owners think about the great resignation, I bet most think about the possible impact on their staff. But there is another risk from the great resignation and it may hurt your business more than staffing issues.
If your business is a B2B (business to business) operation , I expect you have relationships with staff of your customers. The ones actually buying your product or service.
What happens if this existing staff member leaves your customer?
What happens if you then lose your relationship with that customer?
What happens if the replacement has relationships with your competitor?
Now more than ever, you need to broaden and deepen your relationships within your customers, so you can minimise the impact on your business if the great resignation hits your customers.
If you want a confidential discussion on your business situation, contact me below.