Financial Insights to Fund, Grow, and Run a Better Business
Practical CFO thinking on cash flow management, SME growth, and strategic decision-making, built for founders who want to scale without breaking
Start Here
If you’re not sure where to begin, these core concepts will give you the biggest shift in clarity the fastest.
Controlling the Controllables Focus on what actually moves your business, and stop wasting energy where it doesn’t.
Understanding Your Numbers If you don’t understand your numbers, you can’t control your business.
Avoid the Valley Of Death Most businesses don’t run out of opportunity, they run out of cash before they reach the other side. This is a practical guide to recognising and navigating the stage of growth where increasing complexity and pressure can quietly derail a business before it stabilises.
Funding & Grants
Looking for funding opportunities, grants, or support programs?
Explore our full funding library with opportunities, eligibility insights, and application guidance.
Financial Insights to Fund, Grow, and Run a Better Business – Browse by Topic
📊 Cash Flow & Numbers Understand your money, where it’s going, and what’s coming next. 👉
📈 Growth & Profit Grow revenue without losing control of margins or SME profit stability. 👉
🚀 Starting & Staying Afloat Get set up properly or regain control when cash flow feels tight. 👉
🏗 People & Operations Build the team, systems, and structure that reduce founder dependency. 👉
🧠 Decisions & Direction Focus on what matters and make better strategic business decisions.👉
💡 Business Support Programs Explore government programs, initiatives, and practical resources for Australian businesses. 👉
Not sure what actually applies to your business? To get a clearer view of your funding and growth options, simply email or call me.
📊 CASH FLOW & NUMBERS
If you don’t understand your numbers, you can’t control your business.
Why you keep running out of cash
This Thursday 10 February 2022 at 12.00pm I am presenting a webinar for business owners on “Why you keep running out of cash”
New year crystal ball gazing
At this time of year many business owners look into their crystal ball and set themselves some new goals, objectives or targets for their business
Crystal Ball
Learn why business owners need to continually look into their crystal ball and supplement their budget with regularly updated forecasts
📈 GROWTH & PROFIT
Growth only works if it doesn’t break your margins or cash flow
Failure Is the New A+
Failure is the new A+ The next time something does not go to plan, do not beat yourself up. Give yourself an A+ for effort, courage, & growth
4 Pillars of Business
Interesting thoughts from Stuart Gregor from 4 Pillars Gin as he delivered a great opening keynote about his 4 Pillars of Business.
Understanding your numbers to make better business decisions Part 2
Understand your numbers to make better business decisions Part 2. From my series on how successful businesses scale and grow profitably
🚀 STARTING & STAYING AFLOAT
Early decisions and tough periods are where most businesses get stuck.
Extension of the temporary relief for financially distressed businesses
Today the Federal Government announced an extension of the temporary relief for financially distressed businesses.
Would you leave your front door wide open with a sign inviting burglars into your house?
As a business owner, you could be letting your creditors walk in your front door and not just take your contents, but the house itself! ! Read on the learn how to lock your front door
Warning for Small Business
Warning for Small Business, if you don’t want your doors closing for good, you need to start planning now to transform your business so you can survive
🏗 PEOPLE & OPERATIONS
Strong businesses are built on people, systems, and structure.
NSW Payroll Tax Changes happening 1 July 2022
Be aware that NSW Payroll Tax Changes happening 1 July 2022 will increase your payroll tax bill by as much as 12%
Boosting Apprenticeship Commencements wage subsidy ending soon
Boosting Apprenticeship Commencements wage subsidy ending soon Note to be eligible for the Boosting Apprenticeship Commencements scheme, you need to hire your apprentice or trainee by 30 June 2022. Don’t forget that the Boosting Apprenticeship Commencements wage...
May 2022 Jobs Data
How many of the extra 60,000 jobs the May 2022 jobs data shows will disappear in June and how much are related to real jobs growth?
🧠 DECISIONS & DIRECTION
Better decisions come from clarity, not just more information.
Focus on your strengths, not your weaknesses
It is my belief that there is no point focusing on your weaknesses, you have to focus on your strengths and double down on them
Even the best laid plans need to change
in business, even the best laid plans need to change. You can have it all planned out but a change in weather, like the restrictions imposed under Covid, can force a change.
Keep Going Forward
My key message for any business currently struggling under the mud and water of COVID-19. Keep Going Forward. Eventually you will find your track out
💡 BUSINESS SUPPORT PROGRAMS
Beyond funding, there are programs designed to support business growth and capability
NSW Going Global Export Program – Fintech to USA
If you are a Fintech business and thinking of expanding to the USA, the NSW Going Global Export Program Fintech to USA may be for you.
NSW Going Global Export Program – Edtech to USA
If you are a Edtech business and thinking of expanding to the USA, the NSW Going Global Export Program Edtech to USA may be for you
NSW Going Global Export Program Wine to Vietnam
If your business is looking to export wine to Vietnam then the NSW Going Global Export Program – Wine to Vietnam program may be for you.
And Wayne is always posting about new grants, funding options and other resources on LinkedIn that can help your business scale and grow profitably. Click on the below links and connect with Wayne or follow A Real CFO on LinkedIn.
Want a confidential discussion on your business situation, simply email or call me.
