Financial Insights to Fund, Grow, and Run a Better Business
Practical CFO thinking on cash flow management, SME growth, and strategic decision-making, built for founders who want to scale without breaking
Start Here
If you’re not sure where to begin, these core concepts will give you the biggest shift in clarity the fastest.
Controlling the Controllables Focus on what actually moves your business, and stop wasting energy where it doesn’t.
Understanding Your Numbers If you don’t understand your numbers, you can’t control your business.
Avoid the Valley Of Death Most businesses don’t run out of opportunity, they run out of cash before they reach the other side. This is a practical guide to recognising and navigating the stage of growth where increasing complexity and pressure can quietly derail a business before it stabilises.
Funding & Grants
Looking for funding opportunities, grants, or support programs?
Explore our full funding library with opportunities, eligibility insights, and application guidance.
Financial Insights to Fund, Grow, and Run a Better Business – Browse by Topic
📊 Cash Flow & Numbers Understand your money, where it’s going, and what’s coming next. 👉
📈 Growth & Profit Grow revenue without losing control of margins or SME profit stability. 👉
🚀 Starting & Staying Afloat Get set up properly or regain control when cash flow feels tight. 👉
🏗 People & Operations Build the team, systems, and structure that reduce founder dependency. 👉
🧠 Decisions & Direction Focus on what matters and make better strategic business decisions.👉
💡 Business Support Programs Explore government programs, initiatives, and practical resources for Australian businesses. 👉
Not sure what actually applies to your business? To get a clearer view of your funding and growth options, simply email or call me.
📊 CASH FLOW & NUMBERS
If you don’t understand your numbers, you can’t control your business.
Quick and simple cash flow report
Today I am going to show you a quick and simple cash flow report you can run in Xero to see exactly what is happening with your cash.
2021 Tax Tips – Bad Debts
Today I want give you another 2021 financial year Tax Planning tip and that is around writing off any Bad Debts before 1 July 2021.
2021 Tax Tips – Change in tax rates for small to medium businesses
Today I want give you another 2021 financial year Tax Planning tip. And that is around the change in tax rates for small to medium businesses
📈 GROWTH & PROFIT
Growth only works if it doesn’t break your margins or cash flow
Translating your financial goals into operational business goals
This session is designed to show you a simple way of translating your financial goals into operational business goals and targets
How to Work Out Your Business Charge Out Rates
Learn how to work out your business charge out rates so you have the best chance of generating your desired business profit.
Where to find business grants
Where to find business grants in Australia. Practical tips on searching government, industry and local programs so you don’t miss funding opportunities.
🚀 STARTING & STAYING AFLOAT
Early decisions and tough periods are where most businesses get stuck.
Why a focus on revenue can mean your business ends up Growing Broke!
Why a focus on revenue can mean your business ends up Growing Broke!On a recent radio interview, I talked about why a focus on increasing revenue can mean your business ends up growing broke. Today I want to show how this can happen. Business 101 Many business books...
Lessons business owners can learn from Peter V’landys and the NRL’s Project Apollo
Lessons business owners can learn from Peter V'landys and the NRL’s Project ApolloFor those who don’t know, Project Apollo was the NRL’s attempt to restart its stalled 2020 season on 28 May 2020. There were lots of knockers out there saying it would never happen. But...
How to successfully re-imagine your business
Here are some great questions you need to ask yourself if you want to successfully re-imagine your business. To successfully create your new normal.
🏗 PEOPLE & OPERATIONS
Strong businesses are built on people, systems, and structure.
Annual Wage Review 2021–22
The Fair Work Commission has handed down its decision in the annual wage review 2021-22 today. Learn what that means for your business.
The EMC Theory of Selecting New Staff
Learn how Cadel Evan’s EMC theory of how to select his team members when he was professionally riding can help you pick the right person for your next job vacancy
5 things that can improve your leadership skills
Read this article to learn five different and very useful lessons to help improve your leadership skills and successfully grow your business.
🧠 DECISIONS & DIRECTION
Better decisions come from clarity, not just more information.
Keep getting back up
Just like my grandson learning to walk. Don’t quit the first time you fall over in your business. Keep getting back up and try again.
Beat the Imposter Syndrome and Get Paid More
The chances are high that you suffer from the Imposter Syndrome. Watch this video to learn how to beat the Imposter Syndrome so you can get paid more.
The Importance of Communication
Today I want to talk about another strategy out of my Business Survival Guide – and it’s all about the importance of communication
💡 BUSINESS SUPPORT PROGRAMS
Beyond funding, there are programs designed to support business growth and capability
NSW Going Global Export Program – Space to USA
If you are a space technologies and/or services business and thinking of expanding to the USA, the NSW Going Global Export Program Space to USA may be for you
NSW Going Global Export Program – Food and Beverage to the UK
If you are a food and beverage business and thinking of expanding to the UK, the NSW Going Global Export Program Food and Beverage to the UK may be for you.
NSW Going Global Export Program – Cleantech to USA
If you are a clean technology business and thinking of expanding to the USA, the NSW Going Global Export Program Cleantech to USA may be for you
And Wayne is always posting about new grants, funding options and other resources on LinkedIn that can help your business scale and grow profitably. Click on the below links and connect with Wayne or follow A Real CFO on LinkedIn.
Want a confidential discussion on your business situation, simply email or call me.
