Financial Insights to Fund, Grow, and Run a Better Business
Practical CFO thinking on cash flow management, SME growth, and strategic decision-making, built for founders who want to scale without breaking
Start Here
If you’re not sure where to begin, these core concepts will give you the biggest shift in clarity the fastest.
Controlling the Controllables Focus on what actually moves your business, and stop wasting energy where it doesn’t.
Understanding Your Numbers If you don’t understand your numbers, you can’t control your business.
Avoid the Valley Of Death Most businesses don’t run out of opportunity, they run out of cash before they reach the other side. This is a practical guide to recognising and navigating the stage of growth where increasing complexity and pressure can quietly derail a business before it stabilises.
Funding & Grants
Looking for funding opportunities, grants, or support programs?
Explore our full funding library with opportunities, eligibility insights, and application guidance.
Financial Insights to Fund, Grow, and Run a Better Business – Browse by Topic
📊 Cash Flow & Numbers Understand your money, where it’s going, and what’s coming next. 👉
📈 Growth & Profit Grow revenue without losing control of margins or SME profit stability. 👉
🚀 Starting & Staying Afloat Get set up properly or regain control when cash flow feels tight. 👉
🏗 People & Operations Build the team, systems, and structure that reduce founder dependency. 👉
🧠 Decisions & Direction Focus on what matters and make better strategic business decisions.👉
💡 Business Support Programs Explore government programs, initiatives, and practical resources for Australian businesses. 👉
Not sure what actually applies to your business? To get a clearer view of your funding and growth options, simply email or call me.
📊 CASH FLOW & NUMBERS
If you don’t understand your numbers, you can’t control your business.
Translating your financial goals into operational business goals
This session is designed to show you a simple way of translating your financial goals into operational business goals and targets
How fast can your business afford to grow
This session looks at your cash conversion cycle to see if this is adversely impacting how fast can your business afford to grow
Why a Tyre Pressure Monitoring System is Like a Financial Forecast
Learn why a Tyre Pressure Monitoring System is Like a Financial Forecast
📈 GROWTH & PROFIT
Growth only works if it doesn’t break your margins or cash flow
Busy vs Productive: Why Activity Doesn’t Equal Results in Business
Busy doesn’t mean productive. Learn how the right mindset helps business owners focus on decisions that drive results, not just activity
Bank Balance vs Cash Flow Forecast
Bank balance shows today. A cash flow forecast shows what’s coming. Learn why relying on your bank balance alone puts your business at risk.
Mistakes in Your Business Are Hurting Your Cash Flow
Is your cash flow hurting because of mistakes in your sales / delivery processes that you don’t know about? Read on to learn more.
🚀 STARTING & STAYING AFLOAT
Early decisions and tough periods are where most businesses get stuck.
Business Success rates
Ever wondered about Business Success rates for new businesses? Well, the other day the ABS put some data on this.
Business Survival 2020
Business Survival 2020 Ever wondered about Business Survival rates? According to data released yesterday by the Australian Bureau of Statistics (ABS) if your business existed in June 2016, there was higher than a 1 in 3 chance that it would not be around in June...
Business suffering from financial distress – What are your options?
Learn what you can do to save your business and protect your personal assets if your business is suffering from financial distress.
🏗 PEOPLE & OPERATIONS
Strong businesses are built on people, systems, and structure.
Small Business Peak
If you are a small business and confused about all the changes in workplace laws, then the free Small Business Peak program may be able to assist you
New rules around the right to disconnect starting 26 August 2024
As a business owner with 15 or more employees are you aware of the new rules that your employees have around the right to disconnect that come into effect from 26 August 2024
New rules around Casual Employees starting 26 August 2024
As a business owner are you aware of the new rules around casual employees that come into effect from 26 August 2024? If not here is a quick recap
🧠 DECISIONS & DIRECTION
Better decisions come from clarity, not just more information.
New Access – Mental Health for Business owners
If you are mentally suffering from the shut downs in NSW, please access Beyond Blue’s free and confidential mental health program, New Access
Best Strategy for You
You’re not after the best strategy. You’re after the best strategy for you. Peter Shaw Scary and Exciting
National Reconciliation Week
The theme for National Reconciliation Week this year is More than a word. Reconciliation takes action. #NRW2021
💡 BUSINESS SUPPORT PROGRAMS
Beyond funding, there are programs designed to support business growth and capability
4 Pillars of Business
Interesting thoughts from Stuart Gregor from 4 Pillars Gin as he delivered a great opening keynote about his 4 Pillars of Business.
Foundations for Business Success
Learn the foundations for business success that propelled Dr Glen Richards as he founded GreenCross and became a Shark Tank investor
Enterprising Me Female Founder Festival
Enterprising Me Female Founder Festivals are back for 2025. These are free events, for female founders at any stage of their business life cycle.
And Wayne is always posting about new grants, funding options and other resources on LinkedIn that can help your business scale and grow profitably. Click on the below links and connect with Wayne or follow A Real CFO on LinkedIn.
Want a confidential discussion on your business situation, simply email or call me.
