Wayne Wanders – A Real CFO
Why I do what I do, and why I love working with small and medium business owners in Australia
More about Wayne Wanders, A Real CFO
Wayne Wanders, A Real CFO has been a fully qualified Chartered Accountant for over 30 years.
Wayne originally worked for one of the “Big 8” (as they were then) audit firms in Australia and London. During this time Wayne was often seconded out to work directly in various client’s business. One of Wayne’s last secondments was to go into Optus in the early 1990’s and help set up their finance function.
Wayne ended up working directly for Optus for six years. At Optus, amongst other things, Wayne developed the management reporting, product profitability reporting, budgeting and forecasting systems to allow Optus to grow from a business with less than 300 staff when Wayne started to over 8,000 staff when he left.
After Optus, Wayne was the Australian CFO of an American Telecommunications company setting up in Australia. However, Wayne got frustrated by the lack of ability to profitably influence the business as nearly everything had to be referred through several layers in the business till it finally reached the USA.
Why Wayne set up his outsourced / fractional CFO business
So based on this frustration, Wayne decided that he only wanted to work directly with people who could make decisions. These were the business owners and CEO’s of small and medium businesses.
Wayne realised that:
- very few of these businesses could afford to employ someone of Wayne’s natural talent, core strengths, skills and experience on a full basis; and,
- there was often not enough work to keep a full time CFO occupied.
So that’s when in 2000, Wayne set up his own outsourced / fractional CFO business. Offering his CFO talents, strengths, skills and experience on a part time basis to start-ups, small and medium businesses, for a fraction of the cost of a full time employee.
Since then Wayne has worked with many start-ups, small and medium business as their CFO. Including being CFO and Company Secretary of two ASX listed businesses in Australia. This has sometimes morphed into full time roles taking on some operational responsibilities as well as the CFO work.
And this work with business owners and CEO’s ranges from high level strategic thinking down to “street level” tactical activities.
What Can I Expect and How Do I Get Started with Wayne?
To ensure Wayne helps your business specifically, the best approach Wayne has found is to have an obligation free Discovery Session with you. In this session we will review your current business in a factual and objective manner, to better understand the challenges that you face.
At the end of this Discovery Session, you will have multiple ideas on how to survive and thrive in these uncertain times.
Simply fill in the contact form below or email Wayne at wayne@aRealCFO.com.au or call Wayne on 0412 227 052 to organise one of these obligation free Discovery Sessions.
Contact Wayne Wanders for your FREE Discovery Session
To get Wayne to help you successfully navigate your way through your financial challenges to survive and thrive in these uncertain times, simply use the contact form on the left to email Wayne or call him on 0412 227 052.
Testimonials
Wayne has brought experience, guidance and depth to our start up, and helped us evolve and grow to the next critical stages or our business. His grasp of accounting, governance, finance and assistance/tools he offers us manage in managing cash flow has been “business” saving.
And Wayne Has Been Published in
Wayne Wanders
A Real CFO
wayne@aRealCFO.com.au
