Financial Insights to Fund, Grow, and Run a Better Business
Practical CFO thinking on cash flow management, SME growth, and strategic decision-making, built for founders who want to scale without breaking
Start Here
If you’re not sure where to begin, these core concepts will give you the biggest shift in clarity the fastest.
Controlling the Controllables Focus on what actually moves your business, and stop wasting energy where it doesn’t.
Understanding Your Numbers If you don’t understand your numbers, you can’t control your business.
Avoid the Valley Of Death Most businesses don’t run out of opportunity, they run out of cash before they reach the other side. This is a practical guide to recognising and navigating the stage of growth where increasing complexity and pressure can quietly derail a business before it stabilises.
Funding & Grants
Looking for funding opportunities, grants, or support programs?
Explore our full funding library with opportunities, eligibility insights, and application guidance.
Financial Insights to Fund, Grow, and Run a Better Business – Browse by Topic
📊 Cash Flow & Numbers Understand your money, where it’s going, and what’s coming next. 👉
📈 Growth & Profit Grow revenue without losing control of margins or SME profit stability. 👉
🚀 Starting & Staying Afloat Get set up properly or regain control when cash flow feels tight. 👉
🏗 People & Operations Build the team, systems, and structure that reduce founder dependency. 👉
🧠 Decisions & Direction Focus on what matters and make better strategic business decisions.👉
💡 Business Support Programs Explore government programs, initiatives, and practical resources for Australian businesses. 👉
Not sure what actually applies to your business? To get a clearer view of your funding and growth options, simply email or call me.
📊 CASH FLOW & NUMBERS
If you don’t understand your numbers, you can’t control your business.
How to get paid quicker by changing your invoice
Want to get paid quicker? There here are some simple changes you can make to your invoice so it is easier for your customers to pay you.
The Boost Smoke and Mirrors in the 2022-23 budget
Learn about the Boost Smoke and Mirrors in the 2022–23 budget
Free Cash
Learn about your Free cash and why understanding your Free Cash is one of the key reasons to look at your balance sheet. .
📈 GROWTH & PROFIT
Growth only works if it doesn’t break your margins or cash flow
Introduction to University Accelerators / Incubators in NSW
Founder looking for some support in 2026 from one of the various university accelerators / incubators in NSW, here is a list I am aware of.
2025 Christmas Wishes
As we wrap up another year of helping business owners scale, grow & navigate their finances, I want to thank you for your trust & partnership
Should it be Built?
For aspiring business owners, here’s advice worth sitting with. Don’t ask if it can be built. Ask, should it be built.
🚀 STARTING & STAYING AFLOAT
Early decisions and tough periods are where most businesses get stuck.
How to understand the Safe Harbour Laws to avoid insolvency
Understand how to use the Safe Harbour Laws to avoid insolvency and keep the wall between your business liabilities and personal assets
Small Biz Matters Radio Show 22 Sept Safe Harbour Laws
Small Biz Matters Radio interview How to understand the Safe Harbour Laws to avoid insolvency and protect your personal assets
2 key metrics every business owner should know
Here is a recording of a part of a presentation I made a while ago talking about 2 key metrics every business owner should know
🏗 PEOPLE & OPERATIONS
Strong businesses are built on people, systems, and structure.
2022 Jobs and Skills Summit
2022 Jobs and Skills Summit1.0 Introduction This week we will see a bunch of people get together at the 2022 Jobs and Skills Summit to discuss how to address the shortage of appropriate workers many businesses in the Australian economy are facing. This get...
Superannuation changes 1 July 2022
Don’t forget that from 1 July 2022 all your staff are entitled to 10.5% compulsory superannuation
Don’t forget the Annual Wage Review 2021–22
Don’t forget for any full pay period starting on or after 1 July 2022, your staff may be entitled to a pay rise under the Annual Wage Review
🧠 DECISIONS & DIRECTION
Better decisions come from clarity, not just more information.
RUOK Day
On RUOK Day I want to share a great TED Talk by Amy Cuddy watched by tens of millions of people and it’s a free life hack about your posture
How do you know what your strengths are?
It is all well and good to focus on your strengths, but how do you do that if you don’t know what they are?
Is Decision Fatigue Hurting your business?
How will you change your decision making processes to stop decision fatigue hurting your business?
💡 BUSINESS SUPPORT PROGRAMS
Beyond funding, there are programs designed to support business growth and capability
AO Startups Intake 5 by Tennis Australia
Tennis Australia in conjunction with the Australian Open runs the program AO Startups targeting problems in sport, health & entertainment
NSW Going Global Export Program Food, Beverage, Consumer Health to Greater China
If your business is looking to export food and beverage, consumer health and agri-food products to Greater China, then the NSW Going Global Export Program Food, Beverage, Consumer Health to Greater China program may be for you
NSW Going Global Export Program – Construction and Infrastructure to Saudi Arabia
If you are a Construction or Infrastructure company thinking about thinking about expanding to the Middle East, then the NSW Going Global Export Program Construction and Infrastructure to Saudi Arabia may be for you.
And Wayne is always posting about new grants, funding options and other resources on LinkedIn that can help your business scale and grow profitably. Click on the below links and connect with Wayne or follow A Real CFO on LinkedIn.
Want a confidential discussion on your business situation, simply email or call me.
