Financial Insights to Fund, Grow, and Run a Better Business
Practical CFO thinking on cash flow management, SME growth, and strategic decision-making, built for founders who want to scale without breaking
Start Here
If you’re not sure where to begin, these core concepts will give you the biggest shift in clarity the fastest.
Controlling the Controllables Focus on what actually moves your business, and stop wasting energy where it doesn’t.
Understanding Your Numbers If you don’t understand your numbers, you can’t control your business.
Avoid the Valley Of Death Most businesses don’t run out of opportunity, they run out of cash before they reach the other side. This is a practical guide to recognising and navigating the stage of growth where increasing complexity and pressure can quietly derail a business before it stabilises.
Funding & Grants
Looking for funding opportunities, grants, or support programs?
Explore our full funding library with opportunities, eligibility insights, and application guidance.
Financial Insights to Fund, Grow, and Run a Better Business – Browse by Topic
📊 Cash Flow & Numbers Understand your money, where it’s going, and what’s coming next. 👉
📈 Growth & Profit Grow revenue without losing control of margins or SME profit stability. 👉
🚀 Starting & Staying Afloat Get set up properly or regain control when cash flow feels tight. 👉
🏗 People & Operations Build the team, systems, and structure that reduce founder dependency. 👉
🧠 Decisions & Direction Focus on what matters and make better strategic business decisions.👉
💡 Business Support Programs Explore government programs, initiatives, and practical resources for Australian businesses. 👉
Not sure what actually applies to your business? To get a clearer view of your funding and growth options, simply email or call me.
📊 CASH FLOW & NUMBERS
If you don’t understand your numbers, you can’t control your business.
Do you have enough cash in your tank?
Do you have enough cash in your tank?You wouldn’t see a team at this weekend’s Formula 1 in Melbourne start a race without knowing exactly how much fuel they need to finish. In business, cash is your fuel.But many business owners are still racing without knowing how...
Why Financial Uncertainty Is the Most Expensive Number in Your Business
Financial uncertainty is the most expensive number in your business. Learn how cash flow clarity improves decisions, confidence, and growth.
Revenue Growth and Profitable Growth Are Not the Same
Revenue growth & profitable growth are not the same. Learn why chasing revenue can hurt cash flow & how to grow a stronger, sustainable business
📈 GROWTH & PROFIT
Growth only works if it doesn’t break your margins or cash flow
Founder Dependency Score: How Exposed Is Your Business?
How exposed is your business without you? Use the Founder Dependency Score to assess risk and build a more resilient operation
Do you have enough cash in your tank?
Do you have enough cash in your tank?You wouldn’t see a team at this weekend’s Formula 1 in Melbourne start a race without knowing exactly how much fuel they need to finish. In business, cash is your fuel.But many business owners are still racing without knowing how...
Why Financial Uncertainty Is the Most Expensive Number in Your Business
Financial uncertainty is the most expensive number in your business. Learn how cash flow clarity improves decisions, confidence, and growth.
🚀 STARTING & STAYING AFLOAT
Early decisions and tough periods are where most businesses get stuck.
The Ticking Time Bomb: How Small Issues Can Bite Your Business
The Ticking Time Bomb: How Small Issues Can Bite Your Business
Sole Trader or Company
People often ask me whether they should operate as a sole trader or company – read on to learn my thoughts on this
Are you looking for the electric toothbrush of your business?
What’s an electric toothbrush got to do with my business you say? Let me explain
🏗 PEOPLE & OPERATIONS
Strong businesses are built on people, systems, and structure.
There is an “I” in win
Recently I spoke about how the “I” in the “A” hole of team could hurt your business.Today I want to talk about how the “I” in win can help your business.
In the “A” Hole
Many people say that there is no “I” in team, but they forget you can find one in the “A” hole.
Thinking of a 2025 Christmas shutdown for your business – then you need to read this
If you are thinking of a Christmas shutdown for your business in December 2025 / January 2026, you need to be aware of the rules around this.
🧠 DECISIONS & DIRECTION
Better decisions come from clarity, not just more information.
Are You Running Your Business Inside a Filter Bubble?
Over time, we start seeing the world and our business through a filter bubble shaped by our own experience, assumptions, and beliefs
Time does not wait
Time does not wait – What’s one decision you’ve been putting off that future-you will thank you for making today
Should it be Built?
For aspiring business owners, here’s advice worth sitting with. Don’t ask if it can be built. Ask, should it be built.
💡 BUSINESS SUPPORT PROGRAMS
Beyond funding, there are programs designed to support business growth and capability
NSW Going Global Export Program – Agritech to USA
Agritech business and thinking of expanding to the USA, the NSW Going Global Export Program Agritech to USA may be for you.
UNSW Founders New Wave program
UNSW Founders New Wave program, empowers women to build entrepreneurial skills and confidence, and launch women-led businesses.
CSIRO Innovate to Grow – Health Care Innovation
CSIRO Innovate to Grow – Health Care Innovation is a free 8-week, program for SMEs working with innovative health care solutions
And Wayne is always posting about new grants, funding options and other resources on LinkedIn that can help your business scale and grow profitably. Click on the below links and connect with Wayne or follow A Real CFO on LinkedIn.
Want a confidential discussion on your business situation, simply email or call me.
