Financial Insights to Fund, Grow, and Run a Better Business
Practical CFO thinking on cash flow management, SME growth, and strategic decision-making, built for founders who want to scale without breaking
Start Here
If you’re not sure where to begin, these core concepts will give you the biggest shift in clarity the fastest.
Controlling the Controllables Focus on what actually moves your business, and stop wasting energy where it doesn’t.
Understanding Your Numbers If you don’t understand your numbers, you can’t control your business.
Avoid the Valley Of Death Most businesses don’t run out of opportunity, they run out of cash before they reach the other side. This is a practical guide to recognising and navigating the stage of growth where increasing complexity and pressure can quietly derail a business before it stabilises.
Funding & Grants
Looking for funding opportunities, grants, or support programs?
Explore our full funding library with opportunities, eligibility insights, and application guidance.
Financial Insights to Fund, Grow, and Run a Better Business – Browse by Topic
📊 Cash Flow & Numbers Understand your money, where it’s going, and what’s coming next. 👉
📈 Growth & Profit Grow revenue without losing control of margins or SME profit stability. 👉
🚀 Starting & Staying Afloat Get set up properly or regain control when cash flow feels tight. 👉
🏗 People & Operations Build the team, systems, and structure that reduce founder dependency. 👉
🧠 Decisions & Direction Focus on what matters and make better strategic business decisions.👉
💡 Business Support Programs Explore government programs, initiatives, and practical resources for Australian businesses. 👉
Not sure what actually applies to your business? To get a clearer view of your funding and growth options, simply email or call me.
📊 CASH FLOW & NUMBERS
If you don’t understand your numbers, you can’t control your business.
Bank Balance vs Cash Flow Forecast
Bank balance shows today. A cash flow forecast shows what’s coming. Learn why relying on your bank balance alone puts your business at risk.
Mistakes in Your Business Are Hurting Your Cash Flow
Is your cash flow hurting because of mistakes in your sales / delivery processes that you don’t know about? Read on to learn more.
The Benefits of Forecasting
The benefits of forecasting include better decision-making, early cash flow visibility and proactive planning for business owners.
📈 GROWTH & PROFIT
Growth only works if it doesn’t break your margins or cash flow
4 tips to get invoices paid faster
Small changes in how you invoice can make a big difference to your cash flow. Here are 4 tips to get invoices paid faster
Free Cash: Why Every Business Owner Must Understand Their Balance Sheet
Free cash shows how much money your business can actually use. Learn how to calculate it and why your balance sheet matters
Cash Flow Problems Don’t Kill Businesses
Cash flow problems in business are common. What kills businesses is slow financial decision-making. Learn how faster decisions protect cash flow
🚀 STARTING & STAYING AFLOAT
Early decisions and tough periods are where most businesses get stuck.
Business Closures
According to data released yesterday by the Australian Bureau of Statistics (ABS) Covid 19 has not yet had a major impact on business closure rates.
Track your business expenses for your new business or side hustle
Learn a simple and cheap way to track your business expenses (and your business income) when you set up your sole trader or side hustle ABN
How to Evaluate your Marketing
Twice in the last week I was asked how to evaluate your marketing from a dollars and cents perspective. So today I want to share my views on this
🏗 PEOPLE & OPERATIONS
Strong businesses are built on people, systems, and structure.
How to Work Out Your Business Charge Out Rates
Learn how to work out your business charge out rates so you have the best chance of generating your desired business profit.
The new Wage Theft laws and the impact on payroll overpayments
As a business owner, are you aware that how you recover accidental payroll overpayments may be considered to be wage theft
Wage Theft and the Voluntary Small Business Wage Compliance Code
As a business owner are you aware that from 1 January 2025 wage theft (intentional under or late payment of staff) can be a criminal offence?
🧠 DECISIONS & DIRECTION
Better decisions come from clarity, not just more information.
Business Mindset
This session is around business mindset. From my series on how successful businesses scale and grow profitably.
Pink Floyd Time – Don’t miss the starting Gun
Pink Floyd Time - Don't miss the Starting GunI have been on a road trip from Sydney to Birdsville about 1,900 kms. One of the albums I played whilst driving was Pink Floyd’s Dark Side of the Moon. First time in ages. I was reminded of the powerful message in the...
What can Sporting terms teach business
sporting teams can teach business about how to get the best outcome. It needs planning, practice, training and execution
💡 BUSINESS SUPPORT PROGRAMS
Beyond funding, there are programs designed to support business growth and capability
Seedlab Australia Bootcamp Program Round 12
Seedlab Australia Bootcamp Program is a support program for Australian and NZ producers of fast moving consumer goods (FMCG
Brookvale Pitch Club Prize Winner
After a series of compelling pitches, the winner of the night who selected my prize was Shrikant Prasad from ShaBass
Plus 8 Innovation Festival
Excited to be part of the Plus 8 Innovation Festival, March 28 at the Western Sydney Startup Hub in Parramatta
And Wayne is always posting about new grants, funding options and other resources on LinkedIn that can help your business scale and grow profitably. Click on the below links and connect with Wayne or follow A Real CFO on LinkedIn.
Want a confidential discussion on your business situation, simply email or call me.
